3% reflection: Each time Apollo is bought, sold, or transferred, 3% of the transaction is awarded to all then-current holders of Apollo. This essentially rewards those holders that decide to keep their Apollo to support the community, vs flip it. This means that you will see your Apollo account rise due to receiving these “free tokens” from other people’s transactions. To maximize the number of tokens that Apollo holders receive through reflection, neither the burn wallet (the largest holder of tokens) nor the Uniswap liquidity pool can receive reflections, making Apollo's reflection system extremely generous to Apollo holders.